Our mission

We help pets live healthier and longer.

Collaborations

At VetaPet, we work closely with veterinarians to ensure pets get the best possible care. With extensive experience from long-term collaborations and veterinarians in-house, we are a trusted partner for both professionals and pet owners. Our expertise, combined with the largest assortment of veterinary food and special diets in the Nordics, makes us the go-to choice when health and well-being matter most.

COLLABORATION MODELS

Customer discount

Refer VetaPet as a point of purchase for your patients and get custom commission

Alvar Pet offering

Offer Alvar Pet portfolio and free samples at your clinic

Become a reseller

Access the widest high-quality assortment at partnership prices

Interested in a partnership? Connect with us!

Henna Söderholm

Veterinarian & Head of R&D

henna@vetapet.com

Riina Ristola

Partnerships

riina@vetapet.com

Sara Ek

Swedish market

sara@vetapet.com

About VetaPet

2016: The veterinary clinic Kivuton in Finland launched an online store. The focus was on specialty diets, supplements, and accessories.

March 2025: Kivuton launched in Sweden under the name VetaPet.

June 2025: Finland’s first online pharmacy for pets launched in connection with the webshop.

Close collaboration with partners at veterinarians

1,000+ new customers discover Kivuton & VetaPet  each month through recommendations from vets and breeders
Over 50,000 customer-generated product reviews
500+ brand partners

Why customers stay with us

Expertise – Nutritional knowledge is embedded in our customer service and marketing
Affordable prices – Great value, high quality
Locally rooted – A Nordic-owned and operated company